Get ready to swap your stilettos for a steering wheel, because Barbie is hitting the gaming scene! In a partnership that’s more exciting than finding a forgotten stash of chocolate, Xbox has teamed up with Warner Bros. Pictures and Mattel to celebrate the release of the new “Barbie” movie, premiering on July 21. We’re bringing Barbie’s signature style and unstoppable spirit to the gaming world, and let me tell you, it’s more fun than a multiplayer game with no lag.
Barbie and Ken Hit the Road in Forza Horizon 5
Barbie has always been a woman of many talents, and now she’s adding “race car driver” to her resume. In the movie, Barbie takes to the streets in a classic 1956 Chevrolet Corvette EV Corvette, painted in her signature pink, of course. Ken isn’t far behind, cruising in a 2022 GMC Hummer EV Pickup. Now, Forza Horizon 5 players can join the joyride with virtual versions of both cars. Whether you’re a long-time Barbie fan or just love a good race, these cars are ready to roll right out of the in-game Message Center and into your garage. And the best part? You don’t even have to live in Barbie Land to get them!
Meet the Real-Life Game Developers
Barbie has always been a role model for young girls, showing them that they can be anything they want to be. From physicist to President, Barbie’s career list is longer than a speedrun of Skyrim. Now, Xbox is shining the spotlight on some real-world counterparts in the gaming field. Hear from the people who work on the Forza franchise about their career journeys, motivations, and personal connections to Barbie. You can catch this inspiring video during a special livestream on July 14th from the World of Barbie.
Xbox Gets a Barbie Makeover
Inclusivity is the name of the game at Xbox, and to celebrate our diverse community, we’ve created ten Barbie dolls decked out in the latest Xbox Gear fashion. They come with all the essentials, including an Xbox Series S console, Wireless Controller, and an Adaptive Controller. Fans can win these dolls in an international sweepstakes.
Dream Console Meets Dreamhouse
Barbie’s style is as iconic as her DreamHouse, and now you can bring a touch of that fashion-forward flair to your gaming setup. We’re offering interchangeable SCUF Instinct Custom Controller faceplates designed after Barbie and Ken’s distinct on-screen outfits. And for those who want to go all out, we’re giving away an Xbox Series S built into the glamorous Barbie DreamHouse. You can enter to win these starting on July 10 on @Xbox and Microsoft Rewards.
About “Barbie”
Living in Barbie Land means being perfect in a perfect place. But what happens when you have an existential crisis? Or if you’re a Ken? Find out in Warner Bros. Pictures’ “Barbie,” releasing in US theaters on July 21, 2023, and internationally from July 19, 2023.
So, whether you’re a Barbie fan, a gaming enthusiast, or just love a good laugh, make sure to follow Braintree Gaming on Facebook and Instagram to stay up to date with all the latest gaming news. It’s more fun than a game of Twister at a contortionist convention! Game on!